Sports giant Adidas has pledged one percent of global net sales from footballs to Common Goal, the initiative kickstarted by Manchester United midfielder Juan Mata.
The German-based organisation, which provides the official ball for Euro 2020, has agreed a link-up until 2023 in a huge step forward for Common Goal's project of using football to help social change around the globe.Insurance Loans Mortgage Attorney Credit Lawyer
Launched in 2017, when Mata committed to pledge one percent of his salary to a collective fund, the project can now boast almost 200 players and managers, including Italy captain Giorgio Chiellini, Denmark keeper Kasper Schmeichel, Liverpool boss Jurgen Klopp, Chelsea's Timo Werner and former Manchester United women's manager Casey Stoney.
Adidas has pledged one percent of global net sales from footballs to Common Goal
The sports giants, which provides the official ball for Euro 2020, agreed a link up until 2023
To date, over £2.6million has been generated and invested in football-based charities but it is hoped the support from such a recognised brand as Adidas will take its profile and message to another level.
The Common Goal movement was created in 2017 by streetfootballworld, the world’s leading organisation in the field of football for good.
Common Goal encourages professional football players, managers, officials and clubs to donate a minimum of 1% of their earnings to support high-impact initiatives that use football to drive progress towards the Global Goals.
The movement’s long-term vision is to unlock 1% of the entire football industry’s revenues — estimated at €50 billion per year.