The new Premier League season is just weeks away from kicking off and there are three new teams gearing up for a big campaign of top-flight football.
Brentford, Norwich and Watford all gained promotion to the Premier League last season with this being an all too familiar feeling for the Canaries and the Hornets.
For Brentford, however, this will be their first-ever season in Premier League after they made it 10th time lucky in their play-off final win over Swansea back in May.
Norwich gained promotion to the Premier League after topping the Championship table
But while each side has managed to gain promotion after a gruelling season in England's second tier, they are now presented with the even harder task of staving off relegation and keeping their place in the Premier League.
Norwich have long struggled with this, given they have been relegated from the Premier League on five separate occasions – the joint-most along with West Brom.
Meanwhile, Watford spent just one season in the Championship and gained promotion back to the Premier League straight away, where they will be looking to stay.
But what exactly is each side doing to make sure it's a long stay and not just a brief stint in the Premier League this season? Sportsmail takes a look at each side's summer business so far…
BrentfordNotable signings: Frank Onyeka (Midtjylland, undisclosed), Kristoffer Ajer (Celtic, £13.5m)
Notable departures: Henrik Dalsgaard (Midtjylland, free), Emiliano Marcondes (Bournemouth, free)
After so many failed attempts of trying to reach the Premier League, Thomas Frank finally guided the Bees to promotion via the play-offs earlier this summer in what will be their first campaign in England's top-flight since 1947.
While the achievement will be rightly lauded for a team known for its attacking brand of football, Brentford will be desperate to make sure they're not just a one-hit wonder this season.
However, with the Bees in completely new territory, it appears the club have taken a more cautious approach to their transfer strategy ahead of the new season.
Brentford will play in the Premier League for the first time after winning the play-off final
Emiliano Marcondes was the hero in the play-off final win over Swansea but has left the club
In fact, Brentford made their first summer signing earlier this week, with Frank Onyeka joining for an undisclosed fee from FC Midtjylland in Denmark.
Following his arrival, Frank was delighted with the move where he will play at their No 8 in a box-to-box role.
While Onyeka was their first notable arrival, the newly-promoted club bid farewell to Henrik Dalsgaard and Emiliano Marcondes, who both left on a free.
Marcondes was the hero in Brentford's play-off final victory over Swansea but the attacking midfielder was allowed to join Bournemouth on a three-year deal after his contract was left to expire.
However, while it initially looked like a slow and cautious approach to the market, Brentford announced on Wednesday that they had completed the £13.5m signing of Celtic defender Kristoffer Ajer.
Frank Onyeka became the Bees' first Premier League signing after joining from FC Midtjylland
Brentford completed a club record £13.5million deal for Celtic's Kristoffer Ajer (above)
Ajer had been at Celtic for five years after joining from Norwegian club Start as a teenager. The 23-year-old made 170 appearances at Parkhead and won the 'Treble Treble' between 2018 and 2020.
It hopes to be a solid bit of business for the club as they add a robust defender to the squad.
And while it still remains a cautious start to the transfer window so far, Brentford won't be panicking just yet.
For the last decade of so, the Bees have been clever in the market and have been able to make £100m in profit as a result. And with the new season just under a month from kicking off, Brentford fans can expect plenty more to be done before the window slams shut.
Norwich CityNotable signings: Milot Rashica (Werder Bremen, £9m), Ben Gibson (Burnley, £8m), Dimitris Giannoulis (PAOK, £7m), Angus
