sport news EFL to sell overseas broadcast rights to cash in on the popularity of English ...

sport news EFL to sell overseas broadcast rights to cash in on the popularity of English ...
sport news EFL to sell overseas broadcast rights to cash in on the popularity of English ...
EFL to sell overseas broadcast rights to cash in on the popularity of English football with Championship, League One and Two matches already attracting 500 million viewers in 150 countries worldwide EFL is currently guaranteed £23 million a year selling overseas rights through an agency, but the league hopes to increase that figure despite a difficult market Championship is one of most watched leagues in Europe, underlining the appeal  Rights sale will cover a period of two years because of the uncertainty around the future of the Carabao Cup as UEFA expands the Champions League 

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The EFL is putting its overseas broadcast rights up for sale as it seeks to cash in on the popularity of English football and maximise income for its 72 clubs.

The league is currently guaranteed at least £23 million per year from international broadcasters, but despite a challenging market it will be hoping for an increase on that figure in the next rights sale.

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While the Premier League is the crown jewels of global football, the Championship, League One and Two also have enduring appeal.

Norwich City (pictured) won promotion to the Premier League after winning the Championship

Norwich City (pictured) won promotion to the Premier League after winning the Championship

Under the existing arrangements, in which matches are sold through an agency, Pitch International, 500 million people watch EFL action each year in 150 countries.

The Championship is one of the most-watched leagues in European football, in terms of attendances, according to the European Leagues organisation, underlining the potential value of the EFL in the broadcast market.

The Bundesliga, Premier League, La Liga, Serie A and the Dutch Eredivisie topped the list, but the Championship was ranked seventh in the study, published in 2018.

England's League One was sixteenth in the list beating many of Europe's higher divisions. The appeal is attributed to the unpredictability of the league and cup competitions, as well as the atmosphere generated by English football rivalries.

Cambridge United won promotion to League One of the competitive English football pyramid

Cambridge United won promotion to League One of the competitive English football pyramid

EFL DEALS THIS YEAR 

The EFL is steadily strengthening its commercial position after a desperate 18 months caused by the Covid pandemic.

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