Dustin Poirier has capitalised on the power vacuum created by Khabib Nurmagomedov's retirement like nobody else.
The waters of the division at 155-pounds remains muddied for some time after the Dagestani walked off into the sunset but 'Diamond' has cut through the uncertainty.
His two wins over Conor McGregor, the second and most recent of which at UFC 264 came following the Irishman's unfortunate leg break, have elevated him onto a new level of stardom.
Dustin Poirier's second win over Conor McGregor means he is essentially guaranteed a title shot against Charles Oliveira
Poirier dominated McGregor for a round before the Irishman broke his leg
Of course, Poirier has been a big name and fan favourite for years but the riches and profile a couple of wins over the 'Notorious' can bring marks a dramatic boost to his profile.
That heightened level of stardom is a tricky test for elite athletes who find the dedication to their craft can be tested by business opportunities and commitments away from the training room.
But Poirier has won seven of his last eight and the next level of stardom is something he's been managing well.
He exclusively told Sportsmail: 'It is a great feeling when I get home but then I am being pulled in so many different directions, everybody is trying to get me to agree to stuff and I only have so much time to be a dad.
'The bigger the fight, the more people reach out, so business wise my schedule I only have so much time to give, I don't want people to think I'm pushing people away but I'm just protecting my own energy, I can't keep giving it all out, I only have so much to give.
'I turn everything off when it is time to prepare for a fight, all the meetings, the places to be, all I do is focus for eight weeks on the fight and get tunnel vision with my blinkers on and after that we can knock down all the other stuff I have to do.'
He has a growing army of major sponsors from energy drink CELSIUS, to Samsung and Everlast.
Poirier has his own brand of hot sauce and also