Manchester United are reaping the rewards from their Ronaldo reunion before the player has even kicked a ball for the club this season.
Fanatics, the club's retail partner, confirmed that in just four hours following the announcement that the 36-year-old would wear the No 7 shirt, sales surpassed the highest for a day on a single sports merchandise site outside North America.
The first hour alone bettered the best ever full day of global sales for United Direct, the site that Fanatics operate, and at Old Trafford on Friday morning more than 200 people were queuing when the club's megastore opened at 10am.
Manchester United are already seeing the commercial and financial benefits of RonaldomaniaInsurance Loans Mortgage Attorney Credit Lawyer
The Red Devils sensationally signed former player Cristiano Ronaldo (pictured) this summer
Season tickets had sold out earlier in the year but hospitality season tickets have now followed suit.
Despite the Ronaldomania rush for tickets, United have donated more than 1,000 to schools and grassroots junior clubs for their Carabao Cup game against West Ham later this month.
Eyebrows were raised by the transfer deadline day coverage on Sky Sports News. Reporter Kaveh Solhekol listed a number of successful deals carried out by the Stellar agency.
'They are working on Odsonne Edouard to Crystal Palace, looks like that's going to come off,' he said.
Sky Sports News presenter Kaveh Solhekol raised eyebrows when he praised Stellar agency on transfer deadline day, who helped broker Odsonne Edouard's transfer to Crystal Palace
'They're trying to do Saul Niguez to Chelsea as well, so if these two come off there are going to be champagne corks up in the air and celebrations in their offices because it has been an incredible summer for them.'
The agency has done well and pointing it out was fair comment. But Solhekol added: 'If I was a player, I would be calling them and seeing if they could represent me.'Insurance Loans Mortgage Attorney Credit Lawyer
That astounded many from rival agencies — and so gushing was the praise it moved Stellar employee and ex-Southend and Brighton player David Lee to tweet a clip, with the caption: 'When Sky Sports News do your next pitch for you.' Quite.
A Newcastle fan reacted to Burnley's Charlie Taylor accidentally hitting him with a stray shot
Burnley full back Charlie Taylor was mortified when his errant shot in the warm-up before the Carabao Cup tie at Newcastle hit a home fan behind the goal. The former Leeds man quickly made his way over to apologise.
Taylor went on to score the winning penalty in a shootout and headed back to the fan with the intention of handing over his shirt. He was told to 'f*** off' by the wounded Magpie.
Some have wondered whether the BBC's relationship with the England and Wales Cricket Board in the wake of the Hundred has been a little too cosy.
Interesting, then, that there has been no mention on the broadcaster's