Giuseppe Marotta, who now holds the same role at Inter Milan after moving from Turin in 2018, admitted that the chance was there to sign the Norwegian while he played for Molde.
After the Old Lady missed their opportunity, Haaland chose to move to Red Bull Salzburg before joining Borussia Dortmund.
Ex-Juventus CEO Giuseppe Marotta has revealed he missed the chance to sign Erling Haaland
Haaland was at Molde at the time and would have cost between €2 and 3million (£1.7 and 2.6m)
Juve dithered however and the Norwegian striker decided to move to Red Bull Salzburg
Marotta believes it is now impossible for the 21-year-old to join an Italian club, saying: 'I have many regrets. The last one is Haaland, who could have joined Juventus for €2-3million (£1.7-2.6m).
'In such cases, you have to have the strength to go beyond your budget when they tell you that he is a talent to be signed. That's where the financial creativity of doing the operation comes in.
'Haaland is one of