'One champion, one face, one name.' Deontay Wilder might have go looking for a new slogan after being flattened by Tyson Fury once again.
This defeat offered a much bleaker outlook for the Bronze Bomber. No excuses to hide behind this time. No ring walk costume to blame, no coaches to accuse of spiking his drink. No cheating claims. It was just Fury and himself inside the ring - and he came out second best on a fateful night in Las Vegas.
Take nothing away from his character, Wilder rose to his feet three times during a brusing affair that rendered him a lamb to the slaughter from round six onwards. He kept one promise - that he would rather go out on his shield than throw the towel in and he did just that, but his resilience will do nothing to fix the irreparable damage done to his status as boxing's most feared fighter.
Deontay Wilder appears in tatters after suffering another defeat against Tyson Fury
Wilder's lack of boxing skillset was exposed as the Gypsy King used his size and power
Wilder hasn't got many years left in boxing and doesn't look like a match for the top fighters
Before running into Fury, Wilder had KO'd every opponent he had ever come up against. His devastating rocket of a right hand and unmatched level of power was his weapon - as well as the menace he carried. That's gone now.
Sure, any fighter that gets in the ring with Wilder knows they could be taken out in an instant, but they'll also be aware of his flaws and lack of boxing IQ that Fury so badly exposed across three fights.
In the first bout of their trilogy, the Gypsy King treated him with respect - looking to move around and outbox him - and it nearly got him knocked out as he miraculously survived being floored in round 12.
But by the second time Fury was taking the fight to Wilder - using his size and power to rough him up and lean on him. The man from Tuscaloosa looked absolutely spent by the end of that contest, and it was a similar outcome during the climax of the third.
He once struck fear into his opponents after a long reign as the WBC world champion
His devastating one-punch power gave him a fearsome reputation, but that status is now gone
Wilder was finally in a ring with a stubborn fighter who could absorb his power punches. He fared much better this time, sending Fury to the canvas twice in round four. But the Brit never really looked in trouble - dusting himself off, calmly checking the referee's count and getting to his feet. Throughout this saga, Wilder has appeared exhausted by Fury's durability. As he said himself - fail to stop him in the ring and you're in trouble.
'There's always a way of beating Tyson Fury and I've always said it very, very clearly,' Fury said after the Las Vegas classic. 'You've just got to knock me spark out, and if you can't do that I'll win.'
Wilder is no spring chicken at 35, his chances of rising back to the summit of the sport look slim to say the least. He's unlikely to face Fury again, and how would he fare against the likes of Oleksandr Usyk? Even recently beaten Anthony Joshua would fancy his chances of rebuilding his own career with a statement win over Wilder after seeing how troubled he was by Fury's strength and power. Dillian Whyte - who has been calling him out for years - will be licking his lips too.
Wilder must make a choice whether to press the reset button or go for a world title again
Anthony Joshua and British rival Dillian Whyte would fancy their chances against Wilder
So where does Wilder go
