sport news MICAH RICHARDS: I was at Manchester City when the cash poured in but it was ...

sport news MICAH RICHARDS: I was at Manchester City when the cash poured in but it was ...
sport news MICAH RICHARDS: I was at Manchester City when the cash poured in but it was ...

Spending time with Alan Shearer on a matchday, away from the cameras, is an experience like no other.

In football, you can sometimes get individuals who used to represent a certain club, who exaggerate how fussed they are about their results. Alan is different. There is no point trying to talk to him when we are on the set of Match of the Day together if Newcastle are playing as he is so emotionally invested in their match.

If Newcastle win, everything is good. If they lose, forget about it. His mood is dictated by the fortunes of the club he adores, so on the day the club's takeover went through I sent him a message to see how he was doing. He replied, simply, with a stream of smiley face emojis.

Newcastle's results dictate the mood of Alan Shearer, who is pleased with the club's takeover

Newcastle's results dictate the mood of Alan Shearer, who is pleased with the club's takeover

There is a sense of relief and an ability to dream again with the investment from Saudi Arabia

There is a sense of relief and an ability to dream again with the investment from Saudi Arabia

Alan epitomises every Newcastle fan right now. The sense of relief, the ability to be able to dream again – it has all been unlocked by this new investment from Saudi Arabia. The landscape has changed. Don't think, however, they no longer face any problems.

The first challenge is to gain credibility. I'm sure there are plenty of fans who believe just because they now have the funds to buy Messi, Mbappe and Neymar, that they will buy them. It doesn't work like that – not by a long way.

To open the floodgates to the top of the transfer market, they need to sign a genuine world class player but being able to pay transfer fees and wages doesn't guarantee anything. 

The first challenge now facing the club is gaining credibility (pictured: Amanda Staveley, right)

The first challenge now facing the club is gaining credibility (pictured: Amanda Staveley, right)

Take Everton, as an example. They have spent more than £500million on players (with a net spend of over £210m), trying to break into the top four under owner Farhad Moshiri but the biggest names they have landed remain Wayne Rooney and James Rodriguez.

With the greatest respect to them, the Rooney they got in 2017 was not the Rooney at the peak of his powers and Rodriguez was not the Golden Boy of the 2014 World Cup. 

Everton have found it difficult to get that one player who will be the magnet for others who are approaching their peak years, the one who can be the catalyst for change.

It's why Robinho was so crucial for Manchester City in 2008. He wasn't the best signing of the Abu Dhabi era in terms of what he did on the field – though I am adamant things would have been different had he come a little later – but his arrival made people see us in a different light.

Robinho (centre) was crucial to Manchester City at the start of the Abu Dhabi era back in 2008

Robinho (centre) was crucial to Manchester City at the start of the Abu Dhabi era back in 2008

Suddenly we were able to attract people such as Nigel De Jong, who was transformative; 12 months later we had got Carlos Tevez and Patrick Vieira, names that ordinarily would not have been in our market. You can talk about money but that alone won't convince a player to move.

I can imagine there is great excitement in Newcastle's dressing room about the potential journey they may go on but – and this is a brutal fact of life – many of those who are there now, thinking about the good times, won't be staying to be a part of it.

When your club has the funds to buy anyone in the world, the pressure on you to perform is staggering. Football is ruthless at the top and you begin operating with the thought that one mistake and you could be out of there in a flash.

I backed my ability to remain for the long haul – Joe Hart and I called ourselves 'the survivors' – but, unfortunately, it's not going to be the case for many of the current squad. How many of them would get into the starting line-ups of a Champions League team now? There's your answer.

Richards has also reflected on his struggle with staying at City after their own lavish takeover

Richards has also reflected on his struggle with staying at City after their own lavish takeover

What Newcastle will also find

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