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Official broadcast partners are the latest group to attack FIFA’s push to introduce a biennial World Cup.
FIFA president Gianni Infantino attended the Confederation of African Football congress in Cairo last week in a bid to drum up more support for the project, insisting it would allow ‘African football to shine on the world stage’.
However, the plan is being met with fierce resistance within the game, with both UEFA and CONEMBOL standing firm in their opposition to the idea.
Gianni Infantino faces fresh opposition to his plans to host a biennial World Cup tournament
The number of objecting voices grew on Monday, when the beIN Media Group spoke out against it at the Leaders in Sport conference in Doha.
One of beIN’s most prominent pundits Arsene Wenger has been the figurehead for driving support for FIFA’s plans – which they argue would increase the game’s exposure around the globe.
Figures suggest that 3.6 billion people watched the World Cup in Russia in 2018, a number that analysts are confident will be surpassed in 12 months’ time when the 2022 edition kicks off in Qatar.
However, the broadcaster has argued that any move would only harm those numbers, and the allure of the governing body’s