With a career at his boyhood club Manchester United, a salary of £200,000 a week, a lucrative sponsorship deal with Nike and an MBE at the age of 24, Marcus Rashford has every reason to be cheerful.
So, what's wrong? What's eating Rashford? Why does one of the most popular and talked-about young men in the country look like he has the weight of the world on his shoulders right now?
When he was substituted towards the end of United's FA Cup win over Aston Villa on Monday, Rashford took his seat in the dugout and wore the thousand-yard stare of a man who is utterly lost.
Marcus Rashford's slump in form has caused concern among Man United and England fans
It wasn't an isolated incident either, even though a section of the crowd had turned on him moments earlier when he didn't try harder to reach a loose ball after Emiliano Martinez saved from Mason Greenwood.
Rashford's demeanour on the pitch and at training has been a concern at United for some time, just as much as it has become a focal point for fans and pundits.
'A lot of times this season, it looks as if everything is a chore,' said Alan Shearer on TV after the Villa game. 'There's no spark, it's very flat.'
'He looks disheartened,' Dion Dublin told BBC 5 Live. 'I haven't seen him smile in a long time.'
Rashford tried to address the issue on social media over the weekend.
The 24-year-old had another poor game against Aston Villa and was justly substituted
When sat on the bench, Rashford wore the thousand-yard stare of someone utterly lost
'I'm not sulking, I'm not unhappy,' he wrote. 'Am I disappointed in some of my recent performances? Of course I am. I'm my own biggest critic.
'It's been a tough start but I'm determined to prove my worth. My dedication and my desire to be here should never be in question.'
Trouble is, questions will continue to be asked while such a bright young man fades before our eyes.
Inevitably, there have been suggestions that Rashford's charity work in feeding millions of under-privileged children during the pandemic — earning him the MBE and a doctorate from the University of Manchester — has become a distraction.
That notion is refuted by sources close to the player who insist a dedicated team takes care of that side of his affairs (Rashford's brothers Dwaine and Dane handle his playing career) leaving him free to focus on football.
The attacker's plight started at the Euro 2020 final, where he missed a crucial penalty
The 24-year-old sent Gianluigi Donnarumma the wrong way but his penalty struck the post
He is, they say, committed to United and desperate to feel valued by the manager and fans.
Rashford's private life has also come under scrutiny after it was revealed earlier this week that he has reunited with his childhood sweetheart Lucia Loi.
The pair split in the spring of last year and got together again over Christmas, but it's understood that the 24-year-old PR executive remained close to Marcus and was particularly supportive in the wake of the Euro 2020 final.
To track Rashford's recent
