Jockey Club execs are STILL hunting for a Cheltenham Gold Cup sponsor, with the festival's reputation in tatters over claims it was a 2020 Covid super-spreader after 250,000 were allowed in as the virus gripped the UK
Sportsmail understands Brown Advisory walked away from a proposed deal That left Jockey Club executives to continue searching for sponsors for the event Sponsorship of the Gold Cup had been given to charity WellChild 12 months ago However, it is believed finding a permanent replacement has proved a challenge By Matt Hughes and Marcus Townend for the Daily Mail
Published: 22:30 GMT, 12 January 2022 | Updated: 10:48 GMT, 13 January 2022
Cheltenham are struggling to find a Gold Cup sponsor amid concern the Festival is suffering from claims it was a super-spreader event at the start of the pandemic two years ago.
Sportsmail has learned that financial services company Brown Advisory walked away from a proposed deal that was close to completion last week, leaving Jockey Club executives to continue searching for sponsors for the biggest race in the jumps calendar just two months before the Festival.
The Jockey Club opted to grant sponsorship of the Gold Cup to charity WellChild 12 months ago following the withdrawal of Magners just 36 days before the race. Securing a permanent replacement is proving a major challenge.
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