sport news The hunt for a Cheltenham Gold Cup sponsor is OVER
The hunt for a Cheltenham Gold Cup sponsor is OVER as Boodles step in to back the showpiece contest of the four-day Festival... raising the prize fund to pre-pandemic value of £625,000 Cheltenham race track have finally secured a sponsor for the Gold Cup Two sponsors, Racing post and RSA Insurance, had ended their support Boodles stepped in to back the showpiece contest of the four-day Festival The jeweller signed a 'multi-year deal' and the prize fund will be £625,000 Boodles have backed the Fred Winter Juvenile Handicap Hurdle since 2018
View
comments
Cheltenham have finally secured a sponsor for the Gold Cup with jeweller Boodles stepping into back the showpiece contest of the four-day Festival on March 18.
With the most significant meeting of the jumps season seven weeks away, time was running out for Jockey Club racecourses to pin down a backer with other prospective sponsors walking away.
That had led to fears that the bad publicity garnered when the 2020 Festival was staged as the Covid-19 pandemic emerged had damaged the Cheltenham brand.
Cheltenham race track have finally secured a sponsor for the Gold Cup in March
Jeweller Boodles stepping into back the showpiece contest of the four-day Festival
Boodles have signed a 'multi-year deal' and the Gold Cup will be returned at
