sport news UFC president Dana White brands boxing 'a broken business' and makes U-turn ... trends now

sport news UFC president Dana White brands boxing 'a broken business' and makes U-turn ... trends now
sport news UFC president Dana White brands boxing 'a broken business' and makes U-turn ... trends now

sport news UFC president Dana White brands boxing 'a broken business' and makes U-turn ... trends now

UFC president Dana White has distanced himself from a future move into boxing promotion and called the sport 'a broken business'. 

The 52-year-old has previously spoken of his desire to work concurrently with the world-leading MMA organisation and build a boxing arm of the company. 

But White has made a U-turn, admitting that boxing is riddled with governance issues that he could do without. 

Dana White has cooled on the idea of moving into boxing promotion and said it is a 'nightmare'

Dana White has cooled on the idea of moving into boxing promotion and said it is a 'nightmare'

He effectively controls a monopoly in MMA but would not have the same luxury in boxing

He effectively controls a monopoly in MMA but would not have the same luxury in boxing

He told "Blockasset's BLOCK Party: 'Every time I try to think about doing something with boxing, I go: "Why would I want to do this to myself?"

'You know what I mean? Why would I even want to dive into this nightmare? 

'That's why I haven't really done anything. It's a broken business that is an absolute nightmare to try to fix.'

White has overseen the growth of the UFC from a marginalised company on the brink of bankruptcy to a multi-billion pound business spearheading MMA's incredible growth. 

He previously talked up the chances of adding a boxing arm to his promotional activities but with so many governing bodies and conflicting interests, it seems he has been deterred. 

The UFC have a tight stranglehold on the MMA market that affords them ultimate control over issues such as fighter pay, contracts and marketing. 

One example would be their fighter apparel deal with Reebok and then Venom, which all fighters are made to wear. 

In boxing, there are often frustrations with the numerous belts, governing bodies and opaque nature of making fights. 

Floyd Mayweather (left) has previously teased a boxing business deal with White

Floyd Mayweather (left) has previously teased a boxing business deal with White 

The UFC's raison raison d'etre is to put in the best fighters against closely matched opposition, whereas most contests in the squared circle are designed to raise the profile of one contender while building the record. 

Last December White told the Teddy Atlas Podcast: 'The sport is such a mess, it's literally a mess and to pull it off you have to actually get in there and clean it up.

'I've been working on this for years and I don't know, we'll see what happens.

'My goal has

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