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There's been plenty of talk in the build-up to this first Test about the brand of cricket England want to play under Ben Stokes and Brendon McCullum.
We've all seen the headlines. For me, there's only one brand the fans are interested in and that's a winning one.
Test cricket isn't like the white-ball game, where you can come in - like Eoin Morgan did seven years ago - and tell the batters to go hell for leather for 50 overs.
Ben Stokes (L) and Brendon McCullum (R) understand Test cricket isn't like the white-ball game
England need to address the reasons behind their sequence of one win in 17 Test matches
It's not as simple as that. Conditions on day one will differ from conditions on day five. You have to adapt.
The good news is Stokes and McCullum understand that. Stokes, don't forget, was on two from 66 balls during that Headingley innings against Australia in 2019. McCullum once made a triple-hundred in 13 hours.
So, yes, while they both have aggressive mindsets, they instinctively understand that Test cricket doesn't fit quite so easily into a template.
And if England are going to do something