sport news Joshua vs Usyk: Sky Sports and DAZN locked in a bidding war over the ... trends now
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A mega-million-pound bidding war for the UK television rights to Anthony Joshua’s make or break world heavyweight championship rematch with Ukraine war hero Oleksandr Usyk was still raging as the combatants came face to face in London.
Behind the polite formalities of a media tour for the Rage On The Red Sea in Jeddah both the digital DAZN platform and Sky Sports were locked in negotiations with the Saudi Arabian lead promoters.
DAZN, led by Joshua's long-time promoter Eddie Hearn, are considered favourites to prevail in the next 48 hours with a record pay-per-view offer.
Sky Sports and DAZN are locked in negotiations over UK TV rights for Anthony Joshua's Saudi Arabia mega-rematch with Oleksandr Usyk
But the Saudis are said to be balancing that against the wider exposure to advertising and propaganda for the Kingdom available through Sky's bigger subscription audience.
Whichever way it goes Joshua and the former undisputed cruiserweight champion who took his world titles with a sensational upset in London last September can expect to bank in the region of $50million.
Joshua is exiting even more intense public interest by changing to a more vicious cut throat style, after revealing that he was 'let down by my corner' in the first fight 'by failing to warn me I was losing.'
AJ had surprisingly elected to try to impress with boxing skills instead of
