sport news Serena Williams' shock retirement announcement sparks 'unprecedented' demand ... trends now
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Very few athletes are so enormous in stature that they carry their own gravitational fields.
Serena Williams is undoubtedly one of them.
Today showed another example of a 'Serena effect', after Williams, arguably the greatest tennis player in history, announced she would retire following this year's US Open.
Speaking to the New York Post, United States Tennis Association (USTA) spokesman Chris Widmaier said the demand for tickets hit a point no one could have predicted.
'You talk about the Serena effect, it's like a tsunami,' Widmaier told the Post.
Serena Williams celebrates after winning the 2014 US Open, her most recent title in New York
'Since people have learned of the news, we've sold, as of 3 p.m., 13,000 tickets to the Open,
