sport news Apple Music will be the new official sponsor of the Super Bowl Halftime Show, ... trends now
The NFL announced that Apple Music will be the new official sponsor of the Super Bowl Halftime Show early on Friday.
Apple Music will be replacing Pepsi, who had been sponsoring the show for ten seasons. Pepsi reportedly declined the chance to extend their sponsorship.
'We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,' said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL.
'We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service