sport news Apple Music will be the new official sponsor of the Super Bowl Halftime Show, ... trends now

sport news Apple Music will be the new official sponsor of the Super Bowl Halftime Show, ... trends now
sport news Apple Music will be the new official sponsor of the Super Bowl Halftime Show, ... trends now

sport news Apple Music will be the new official sponsor of the Super Bowl Halftime Show, ... trends now

Apple Music will be the new official sponsor of the Super Bowl Halftime Show in a multi-year deal replacing Pepsi who held the rights since 2012 Apple Music takes over after Pepsi declined to extend their sponsorship Pepsi had sponsored the Super Bowl halftime show for ten seasons, with shows that broke records for viewership on broadcast TV and online streaming Over 120 million viewers tuned in for the Super Bowl LVI Halftime Show 

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The NFL announced that Apple Music will be the new official sponsor of the Super Bowl Halftime Show early on Friday.

Apple Music will be replacing Pepsi, who had been sponsoring the show for ten seasons. Pepsi reportedly declined the chance to extend their sponsorship.

'We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,' said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. 

'We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service

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