sport news World Cup chiefs blast back at Hummel over launch of monochrome Denmark kits in ... trends now
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Qatar's Supreme Committee has hit back at Hummel after the kit supplier released monochrome Denmark strips in protest against the World Cup hosts.
Hummelsport unveiled the powerful designs - which include toned down logos and a black third kit to signify the 'colour of mourning' - on Wednesday in order to 'send a dual message' about Qatar's poor human rights record.
The country has also faced intense scrutiny over its treatment of migrant workers in the lead-up to this year's tournament, with thousands allegedly injured or killed while constructing infrastructure.
Danish sportswear company Hummelsport wrote on Instagram after releasing Denmark's kits: 'They are not only inspired by Euro 92, paying tribute to Denmark's greatest football success, but also a protest against Qatar and its human rights record.
'That's why we've toned down all the details for Denmark's new World Cup jerseys, including our logo and iconic chevrons. We don't wish to be visible during a tournament that has cost thousands of people their lives. We support the Danish national team all the way, but that isn't the same as supporting Qatar as a host nation.
'We believe that sport should bring people together. And when it doesn't, we want to make a statement.'
It didn't take long for World Cup organisers to lash out at Hummel, with Qatar's Supreme Committee releasing a