sport news Tottenham and Liverpool slammed by health specialists after agreeing new deals ... trends now
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Tottenham and Liverpool have been slammed after announcing new commercial deals with Coca-Cola, with leading health experts calling on cubs to 'sever ties' with junk food companies.
On Thursday the Premier League clubs, along with Bayern Munich, Juventus and Paris Saint-Germain agreed a new sponsorship arrangement with Coca-Cola as the drinks brand aims to grow it's football portfolio.
The clubs join FIFA and The FA in having commercial deals with the sugary drinks company and the arrangements have caused further concern from health professionals, who warn of the impact it can have on children's health.
Professor David Strain, the British Medical Association's (BMA) board of science chair is calling for a crackdown on advertising of junk food in the sport.
'The UK is in the grip of an obesity epidemic, which is having a devastating impact on