sport news LeBron James, Kevin Durant and many more NBA stars join Fanatics brand Mitchell ... trends now

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Lebron James, Kevin Durant, and a boatload of other huge names have joined forces to make a massive investment in popular lifestyle brand Mitchell & Ness.

Mitchell & Ness is owned by Fanatics CEO and former member of the Philadelphia 76ers and New Jersey Devils ownership group Michael Rubin. Rubin recently agreed sell his stake in both teams to David Adelman.

According to Rubin, Fanatics' new ownership group will now include LeBron James, Kevin Durant, Chris Paul, CJ McCollum, Devin Booker, James Harden, Joel Embiid, Odell Beckham Jr., Kevin Hart, Rich Paul, Rich Kleiman, Scooter Braun and Steve Stoute.

The also includes Jay-Z, who was an investor long prior to today's announcement.