sport news England sponsor Lucozade 'pulls all branding from the World Cup' in snub to ... trends now

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England sponsor Lucozade has reportedly pulled all of their branding from the Qatar World Cup. 

As reported by the Sun, the drinks maker have confirmed that their bottles won't be seen at matches, in training or during press conferences throughout the duration of the tournament.

It is a big move from Lucozade who have been partner of the English national team since 2008, with their branding regularly seen in connection with the Three Lions. 

The England team will still be given drinks, however they will carry no branding or logos.

It comes following wide-spread concern over human rights issues in the Gulf state, which continue to be a major talking point just three days before the start of the World Cup.

In a statement, England's drink partner said: 'Lucozade is a proud long-term sponsor of the England team but we are not an official FIFA World Cup partner.