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Everton owner Farhad Moshiri has held talks with Qatar Airways about a potential naming rights deal for the club’s new stadium at Bramley-Moore dock.
Everton have been looking for new sponsors since last March after cutting ties with companies linked to Alisher Usmanov.
The Russian businessman’s USM Holdings were paying £12million-a-year in naming rights for the club’s training ground as well as a one-off payment of £30m for the option to purchase naming rights to the new £500m stadium, which is due to open for the start of the 2024-25 season.
Moshiri was in Doha during the World Cup and is understood to have held talks with Qatar Airways executives, although an agreement has not been reached.
Everton owner Farhad Moshiri (L) had spoken to Qatar Airways over naming rights deals
EFL ON IT'S OWN OVER PAY DEAL
The Government has told the Premier League and EFL that it will not intervene in their negotiations over a new financial settlement despite Downing Street plans to introduce a football regulator.
The EFL is asking for 25 per cent of the Premier League’s TV revenues as part of a so-called New Deal for Football that would also see parachute payments reduced, and had hoped that pressure from the Government would force the top-flight clubs into agreeing to their demands.
However, Downing Street officials are understood to have made it clear that they will not get involved in the discussions, and have told both parties to reach a negotiated settlement. The focus of the new regulator is more likely to be on