sport news Sale join forces with TV star Craig Doyle and Lions legend Brian O'Driscoll in ... trends now
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Sale hope to be the first Premiership club to crack the streaming market and go big in the USA with filming on a behind-the-scenes documentary under way.
Rugby is hoping to follow in the footsteps of football and Formula One by growing its appeal through the production of fly-on-the-wall series. Sportsmail revealed last month that filming for a documentary on the Six Nations will begin this year with the aim of emulating the success F1 has had with Drive to Survive.
Mercedes boss Toto Wolff and driver George Russell have told rugby bosses about the benefits of F1's stories being shown on Netflix and the Six Nations will soon confirm their own partnership with the streaming giant.
Sale hope to be the first Premiership club to crack the Netflix market with documentary series
A similar strategy is being pursued at club level, with Sale leading the charge. Alex Sanderson's Sharks have been gathering footage of life at the club for two years and hope it will lead to Netflix or Amazon
