sport news Ash Barty beats Roger Federer, Rafael Nadal on list of Australia's most liked ... trends now
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Tennis star Ash Barty might have retired last year, but her popularity and commercial appeal in Australia is at an all-time high - ranking ahead of stars like Roger Federer, Rafael Nadal and even Hollywood superstar Hugh Jackman.
The humble 26-year-old grand slam champion recently came in at No. 1 in a measurement of the marketability of athletes and other stars in Australia, outperforming some of the biggest names in the business.
Tennis star Ash Barty might have retired last year, but her popularity and appeal commercially in Australia is at an all-time high - ranking ahead of stars like Roger Federer, Rafael Nadal and even Hollywood superstar Hugh Jackman
The humble 26-year-old sporting prodigy recently came in at No. 1 in a measurement of the marketability of athletes in Australia, outperforming some of the biggest names in the business
The Gemba Group tracks the 'likeability' and 'awareness' of athletes within the Australian public and determines their 'star power', ranking them accordingly.
On the most recent findings, Barty came in above Federer and Nadal - with tennis player and Australian of the Year Dylan Alcott in fourth spot.
Cricketers Pat Cummins and Steve Smith also feature in the top 10, but Nick Kyrgios doesn't make the cut.
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