sport news Professional Cricketers' Association join £500m lawsuit over bookmakers' use ... trends now
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The Professional Cricketers’ Association have joined Russell Slade’s fight for data rights.
Former football manager Slade is leading a crusade to help athletes gain control of data that measures their performance and is routinely sold on, often to gaming and gambling firms, for profit and without their knowledge or consent.
Cricket is on the front line of this war as a sport drenched in data and with a large proportion of Muslim players, many of whom are religiously against gambling.
Russell Slade is leading a lawsuit over bookmakers' use of sports stars' performance data
Data protection law in the UK rules that personal data belongs to the individual, not companies paid to collect and process it, the leagues and governing bodies that license companies, or players’ clubs.
It should not be sold without consent but routinely is in sport, perhaps because few people examined the legal details when the data revolution exploded.
Now there is a complex web of contracts speeding data around the world. Much of it