sport news Super Bowl LVII won't have ANY crypto ads following FTX's collapse trends now
View
comments
Super Bowl LVII will not feature a single crypto currency advertisement, Fox revealed Monday while announcing that that it has sold out of in-game ad space for the Chiefs-Eagles matchup.
A year ago, in what was dubbed the 'Crypto Bowl,' FTX, Coinbase, Crypto.com and eToro released a torrent of spots featuring Larry David, Tom Brady, and LeBron James in an effort to break into the mainstream.
But in November, FTX filed for bankruptcy and its founder, Sam Bankman-Fried, was charged in a scheme to defraud investors. Even Brady, whose FTX portfolio is now valueless, has been named in a class-action lawsuit over the company's bankruptcy.
This year, things are dramatically different. Two crypto advertisers had commercials 'booked and done' and two others were 'on the one-yard line,' said Mark Evans, executive vice president of ad sales for Fox Sports.
But once FTX news broke, those deals weren't completed: 'There's zero
