sport news Why Sherrin is changing its name on AFL footballs for the first time in more ... trends now
Footy fans won't see a single Sherrin kicked during Rounds 10 and 11 this season as the iconic brand changes its name to Yiloga to celebrate Sir Doug Nicholls Round.
For the first time in more than 140 years a new name will feature on AFL footballs as Sherrin tries to deepen its connection with the Aboriginal and Torres Strait Islander communities who have contributed so much to the sport.
The company has previously featured Indigenous designs on footballs, but wanted to go a step further this year.
Yiloga (pronounced Yi-LO-A) is the Tiwi name for football - and Richmond star and Tiwi Islander Daniel Rioli is ecstatic to see it emblazoned on the new balls.
'It's a proud, proud moment, it means a lot to see the name written on an AFL football and to kick the footy on