sport news EFL signs a record-breaking five-year extension with Sky Bet trends now
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The English Football League (EFL) has signed a new record-breaking five-year deal with Sky Bet to be its title sponsor until the end of the 2028-29 season.
The agreement - which represents a 50 per cent increase in the value from the previous deal - will see the company extend its sponsorship of the EFL to 15 seasons.
Having first agreed a deal for the start of the 2013-14 season, taking over from Npower, the partnership will become one of the longest in professional sport.
Sky Bet will also invest £1million per season and £6m in total into a community fund which the EFL will control and invest into communities where clubs are located.
The sponsorship will cover all three leagues within the EFL along with the play-offs, which saw plenty of drama yet again this season after another enthralling round of finals during the final weekend of May.
The EFL has signed a new record-breaking five-year deal with Sky Bet to be its title sponsor
The agreement represents a 50 per cent increase in the value from the previous deal signed
The Championship and League Two play-off finals were both settled on penalties, with Luton and Carlisle securing promotion.
Elsewhere, the League One final was settled by a winning goal from Sheffield Wednesday's Josh Windass in the final minute of extra-time.
Sky Bet will also continue to hand out various awards each season, including the Manager, Player and Goal of the Month accolades.
Welcoming the new deal, EFL Chief Executive Trevor Birch
