sport news Netflix charging sponsors $2MILLION for its first live sports event... with the ... trends now
Netflix is charging sponsors $2million for their first live sporting event on November 14.
The Netflix Cup, which was announced on October 17, is the streaming platform's first swing at live sports.
Netflix is capitalizing off the success of its sports documentaries for the event. The golf tournament features golfers from 'Full Swing' pairing up with drivers from 'Formula 1: Drive to Survive'. The event is designed to kick off the Las Vegas Grand Prix.
While the Netflix Cup will air commercial-free, companies can pay to have their names plastered on the course at Las Vegas' Wynn Golf Club.
According to Netflix's President of Advertisement Amy Reinhard, 'T-Mobile, Nespresso, and others will be the presenting Live Sponsors' for the tournament.
Netflix is one of the biggest streaming platforms with around 247 million paid