sport news Collingwood coach Craig McRae reveals the texts from players that made him ... trends now

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Collingwood coach Craig McRae has revealed a series of texts from the Magpies playing group left him in tears in his car as they hit a huge early problem in their quest to snare back-to-back AFL premierships.

Following the disappointing defeat at the hands of St Kilda on March 21, McRae was searching for answers with his team sitting at 0-3 and being written off as a chance of winning this year's flag by some fans and experts. 

McRae messaged each of his players individually to make them aware he backed them 100 per cent - and the collective response was telling.

'Within about 10, 15 minutes of texting everybody, everybody's texting me back at the same time, and the level of unconditional love and support this group's got — man, there were some tears in the car, I'll give you the tip,' McRae told SEN Radio.

'It was nice, and I just wanted to make the players realise that winning is pressure and outcome driven.