sport news Newcastle and Mike Ashley at war! Former Magpies owner 'fails in bid to stop ... trends now
Former Newcastle owner Mike Ashley's Sports Direct have failed in a bid to sell the club's shirts in their stores next season, according to a report.
The Magpies have agreed an exclusive deal with JD Sports that will see their jerseys sold in only their stores and the official club shop.
Ashley was in charge of Newcastle between 2007 and 2021 before selling it to the Saudi Arabian Public Investment Fund for £305million.
He received widespread criticism for his work as owner of the club, with the north east outfit now flourishing on-the-field having qualified for the Champions League this season under new manager Eddie Howe.
Now, according to Sky Sports, the two parties are at war once again with The Competition Appeals Tribunal unanimously rejecting Sports Direct's request for an immediate injunction to stop the deal.
Mike Ashley's Sports Direct have failed in a bid to sell Newcastle's shirts in their stores next season
Sports Direct had claimed an exclusive agreement between JD Sports and Newcastle would damage competition
Ashley owned Newcastle between 2007 and 2021 and regularly received widespread criticism from fans
Sports Direct had alleged that competition will be damaged by the agreement, with lawyers previously arguing that the retailer, branding themselves the 'home of football supplies', should be able to sell cheaper shirts to prevent fans being impacted.
The tribunal are said to have judged the factor as 'neutral' when it came to their decision.
Ashely, who could regularly be seen donning a Newcastle replica shirt on match days during his time in charge of
