sport news Erling Haaland becomes minority investor in Norwegian hair accessory company ... trends now

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Erling Haaland has upgraded his business portfolio after becoming a new investor in his favourite Norwegian hair-tie company that he uses to keep his pristine man-bun in place during matches.

The Manchester City striker is as well known for his luscious golden locks as he is for his incredible goalscoring and now Haaland wants to cash-in on his striking Viking look.

Norwegian hair accessories company Bon Dep have seen their revenues soar since Haaland began using their products to keep his hair in place and have now formed a partnership with the country's biggest sporting star.

Haaland's commercial team - managed by former Rangers flop Egil Ostenstad - revealed the 23-year-old has become a minority investor in Bon Dep.

The company has ambitions to double its current annual turnover equivalent to £7m and hope Haaland's increased involvement can drive further sales of their luxury accessories, as reported by the Telegraph.