sport news New Heights value 'soars to $90MILLION' as sponsors race to strike deals with ... trends now
Travis and Jason Kelce's 'New Heights' podcast's value has soared to 90MILLION with sponsors racing to strike partnership deals with the football brothers' show.
The value nearly reaching nine digits has come amid Travis and Jason's booming popularity. Since Travis' romance with 14-time Grammy Award winner Taylor Swift became public in September, all things Kelce have skyrocketed in interest.
That mainstream interest in the Kelce brothers and Swift was on top of Jason and Travis' fan bases from the NFL, with the pair being one of the most-talked about storylines heading into last year's Chiefs-Eagles Super Bowl.
The 'intense competition' for a year-long association with 'New Heights' is reportedly between 20 big brands and worth between $2million and $4million, per The U.S. Sun.
Over the weekend at music festival Coachella, Swift and Travis Kelce were seen holding hands, with the 'Anti-Hero' singer sporting a green 'New Heights' baseball cap.
Travis and Taylor were seen together this past weekend at music festival Coachella
Jason and Travis started their podcast in September 2022 not expecting this level of success
Jason and Travis' podcast is also reportedly attracting attention from television companies.
Since Swift's romance with Travis began, 'New Heights' has seen a ratings boost, with an 'estimated 15-20%' of the show's 2.7million YouTube subscribers being full-blown Swifties.
Larger plans for the podcast, which started in September 2022, are in motion. Those ideas include moving to two shows a
