sport news SPFL cashes in: William Hill to be Scottish league's new title sponsor in ... trends now

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The SPFL is poised to unveil William Hill as its new title sponsor in a record-breaking £10million deal.

Already agreed in principle by the clubs, the bookmaker is on the brink of signing the contract which will see them replace current sponsors cinch as of next season.

Mail Sport understands that the five-year package will be worth £2m per year to Scotland’s top four divisions — a significant uplift on the £1.6m cinch paid annually.

The league was put in a tight spot when cinch opted to exercise an exit clause in their deal earlier this season when it still had two years to run.

This followed a lengthy legal dispute between the SPFL and read more from dailymail.....