sport news WTA enters 'multi-year partnership' with Saudi Arabia's PIF after landing Tour ... trends now
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The odd-couple alliance between Saudi Arabia’s Public Investment Fund and the women’s tennis association has been strengthened as the two unveiled a ‘multi-year partnership’.
Last month the Kingdom confirmed the best-kept secret in tennis that the WTA Finals event would be held in Riyadh for the next three years. And now the Saudi’s PIF will sponsor the WTA’s rankings – they already sponsor the men’s rankings – in addition to a more vague brief to ‘support their shared ambition to grow women’s professional tennis and inspire more women and girls around the world to take up the game’.
The increasingly close link between the highest profile women’s sport in the world and a country with a terrible
