sport news Bristol Rugby renamed Bristol Bears to help target 'global audience'

Bristol Rugby have been renamed Bristol Bears after winning the Championship Owner Steve Lansdown insists new name will help target a 'global audience' Club previously named Shoguns from 2001 to 2005 due to sponsorship reasons 

By Pa Reporter

Published: 17:06 BST, 16 April 2018 | Updated: 17:06 BST, 16 April 2018

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Bristol Rugby will be renamed Bristol Bears ahead of their return to the Aviva Premiership next season.

The Championship winners were named the Shoguns from 2001 to 2005 due to a sponsorship deal with Mitsubishi, and have now opted for another title switch.

Owner Steve Lansdown insisted the new name will help Bristol target a 'global audience'.

Bristol Rugby celebrates winning the Championship to earn promotion to the Premiership

Bristol Rugby celebrates winning the Championship to earn promotion to the Premiership

David Lemi of Bristol Rugby poses with the trophy but the club will be renamed Bristol Bears

David Lemi of Bristol Rugby poses with the trophy but the club will be renamed Bristol

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