By Pa Reporter
Published: 17:06 BST, 16 April 2018 | Updated: 17:06 BST, 16 April 2018
Bristol Rugby will be renamed Bristol Bears ahead of their return to the Aviva Premiership next season.
The Championship winners were named the Shoguns from 2001 to 2005 due to a sponsorship deal with Mitsubishi, and have now opted for another title switch.
Owner Steve Lansdown insisted the new name will help Bristol target a 'global audience'.
Bristol Rugby celebrates winning the Championship to earn promotion to the Premiership
David Lemi of Bristol Rugby poses with the trophy but the club will be renamed Bristol Bears