sport news KSV rebrands to Gen.G...COO Kent Wakeford details why they've changed and the ...

Global esports organisation KSV have rebranded to Gen.G which stands for 'Generation Gaming'. KSV stood for Korea and Silicon Valley, the background of the team's founders and investors.

They have teams in multiple games including Overwatch League squad Seoul Dynasty, the League of Legends World Champions, the Heroes of the Storm 2017 Global Champions and two of the best PUBG teams in Korea. On top of that, they're expanding into China with their new Clsah Royale team who are also highly rated.

Gen.G COO Kent Wakeford told us that KSV was always going to be a temporarty name: 'When we started the company, we quickly came up with a name to form the company but our intention all along was to establish a brand that was reflective of the esports lifestyle.

Global esports organisation KSV have rebranded to Gen.G - short for Generation Gaming

Global esports organisation KSV have rebranded to Gen.G - short for Generation Gaming

Gen.G compete in multiple games including PUBG (above), LoL, Overwatch and Clash Royale

Gen.G compete in multiple games including PUBG (above), LoL, Overwatch and Clash Royale

'Our first focus, because of the timing requirements for the Overwatch League, was to create a brand for Seoul Dynasty. That was all hands on deck, we created an incredible brand, and we turned our attention back to really focusing on creating an esports brand that we thought can transcend borders and become a lifestyle brand.'

Wakeford added that now, their name will hopefully resonate more with esports fans as they want to represent how video gaming has changed: 'The name is Generation Gaming. That's important to us because our view is that gaming today is a lifestyle for hundreds of millions of people. Gaming is, if you look at the history, it has evolved from single-person games way back in the days.

'Now, it's a globally social

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