Steven Gerrard insists his new look Rangers side must prove they can thrive in front of an expectant Ibrox to sustain the feelgood factor surrounding the club.
The 38-year-old is eager to avoid a false start when he begins his competitive tenure in Thursday's sold-out Europa League qualifier against FK Shkupi.
Gerrard's appointment as manager and the arrival of nine new signings - with negotiations still ongoing over a £3million bid for Millwall defender Jake Cooper - has created a fresh sense of optimism among fans following the disappointments of recent seasons.
Steven Gerrard insists Rangers must prove they can thrive in front of an expectant Ibrox
The former England captain insists, however, that his players now have to meet those demands every time they take to the field.
'We're happy there is an expectation and that there is a positivity about, but the players have to handle that responsibility and that pressure that is part of this club,' said Gerrard.
'Every player that comes into this club does an interview and says it's great to be part of Rangers, one of the most successful clubs in the world, and they are at a big club now. But now you have to go and perform and accept that.
'You have to play under pressure and enjoy that pressure and thrive on it. We can't have players who are going to sink, because that's when the problems happen.
'We have spoken about what we want to make Ibrox this year, we have spoken about standards and