Amazon CEO Jeff Bezos goes full cowboy on Colorado vacation

He backed the right horse! Amazon CEO Jeff Bezos celebrates his wealth topping $100 BILLION in 2018 by going full COWBOY on bizarre horseback ride through Aspen store Photos and videos captured Bezos' jaunt through the Kemo Sabe store in Aspen   He's wearing a cowboy hat and a big smile as he sits atop a horse named Bean  Bezos reportedly learned to ride horses as a kid when he worked on his grandparents' ranch in Texas and now has horses of his own The Amazon CEO increased his wealth by $24billion in 2018. He ended the year with a net worth of $123billion 

By Megan Sheets For Dailymail.com

Published: 05:51 GMT, 1 January 2019 | Updated: 14:00 GMT, 2 January 2019

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Amazon CEO Jeff Bezos turned heads when he hopped on a horse and rode it through a western store in Aspen, Colorado.

Photos and videos of Bezos' jaunt through Kemo Sabe quickly circulated on social media as users were stunned to see how comfortable the tech magnate appeared in such rustic circumstances. 

Bezos, who saw his net worth increase by more than other billionaire peers in 2018, flashes a big smile as he enters the store wearing a large cowboy hat in a clip shared by the store.  

'Now that’s how you make an entrance! You look pretty damn good on a horse, @jeffbezos,' the caption says. 'Thank you for sharing a wonderful afternoon with us! Happy New Year, y'all!'

The Amazon CEO increased his wealth by $24billion in 2018. He ended the year with a net worth of $123billion, according to Business Insider.

Amazon CEO Jeff Bezos turned heads by taking a horseback ride through a western store Kemo Sabe in Aspen, Colorado, while on holiday with his family

Amazon CEO Jeff Bezos turned heads by taking a horseback ride through a western store Kemo Sabe in Aspen, Colorado, while on holiday with

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