LG's futuristic rollable TV is now a reality.
At the Consumers Electronics Show on Monday, the South Korean tech giant took the wraps off the Signature Series OLED TV R, its first-ever OLED television with a screen that can roll itself up and is also voice-activated.
After the prototype was teased in 2018, LG announced today that the rollable TV will finally hit the shelves this year, with a launch date expected sometime in the spring.
LG didn't disclose pricing details about the rollable TV.
The OLED TV R is designed to be in the room when you want it and disappear when you don't, with three different modes that let users decide the size of the screen.
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'LG’s rollable OLED TV is a true game-changer, freeing users from the limitations of the wall and allowing them to curate their own personal space,' the company explained.
Users can choose from three modes - full view, line view and and zero view.
In full view, the TV rolls out to show the whole 65-inch 4K display that's designed to show the sharpest colors and details in either the brightest light or darkest rooms.
Line view rolls the TV down to hide most of the screen so that it takes up a 'minimal amount of real estate.'
A row of icons is displayed on the screen, including music, clock, frame, home dashboard and mood, which displays ambient colors to create a 'relaxing atmosphere,' LG said.
In full view, the TV rolls out to show the whole 65-inch 4K display that's designed to show the sharpest colors and details in either the brightest light or darkest rooms
Users can choose from three modes - full view, line view and and zero view. In zero view, the TV screen disappears completely to hide inside a base that's essentially a massive speaker
'Line View allows the LG Signature OLED TV R to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen,' LG said.
In zero view, the TV screen disappears completely to hide inside a base that's essentially a massive speaker.
'Even in Zero View, users can enjoy music and other audio content which resonate from the 4.2-channel, 100W front-firing Dolby Atmos audio system,' LG explained.
In zero view, a row of icons is displayed on the screen, including music, clock, frame, home dashboard and mood, which displays ambient colors to create a 'relaxing atmosphere'
LG said it designed the TV with aesthetics in mind, as consumers no longer want to have a big black box be the focal point of their living room, or are abandoning TVs altogether
