Hulu set to start showing ads every time you press pause on a show

Hulu set to start showing ads every time you press pause on a show New 'pause ads' set to begin showing later this year  Every time the pause button is hit, an ad lasting 'a few seconds' will run Coca-Cola and Charmin will take part in the initial trial

By Mark Prigg For Dailymail.com

Published: 23:43 GMT, 31 January 2019 | Updated: 23:47 GMT, 31 January 2019

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If you thought streaming TV shows would cut down on ads, there is bad news coming.

Hulu has revealed plans to introduce 'pause ads' in Q2 this year.

They will trigger an ad to play every time the user presses pause.

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Hulu has revealed plans to introduce 'pause ads' next year, which will display for 'a few seconds' every time the user hits the pause button.

Hulu has revealed plans to introduce 'pause ads' next year, which will display for 'a few seconds' every time the user hits the pause button.

HOW PAUSE ADS WILL WORK 

Hulu says the pause ad will let users pick their own breaks, instead of being shown ads at set intervals.

Every time the pause button is hit, an ad lasting 'a few seconds' will run.

'While TV viewing behavior has changed, TV advertising really has not,' Jeremy Helfand, vice president and head of advertising platforms for Hulu, told Variety in an interview.

'We have largely been watching the same commercial breaks from the second that TV advertising began, and there's a real opportunity to change that.' 

 Coca-Cola and

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