Instagram is serious about getting its users to watch IGTV videos.
IGTV, or Instagram TV, is a dedicated section of the app where users can post long-form videos, such as tutorials, skits, news clips and other updates from people they follow.
The feature was rolled out last June and, since then, has struggled to take off among users.
Now, Instagram has announced it's putting clips from IGTV right into users' feeds, so that they can view them as they scroll.
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IGTV, or Instagram TV, is a dedicated section of the app where users can post long-form videos, such as tutorials, skits, news clips and updates from people they follow
In a tweet on Thursday, Instagram said it would start showing previews of IGTV videos in the main feed, sandwiched between posts from people they follow.
'When there's a new video from someone you follow, you can tap from your feed to watch the full video in IGTV,' the firm said.
A short promotional video for update shows that users can click on the clip to view the full IGTV video.
When IGTV was launched last year, it was pegged as Instagram's answer to YouTube.
There, users can upload clips that are up to 60 minutes long, which is a significant increase from the previous limit of 60 seconds.
It was meant to be a way for users to consume more content from their favorite accounts in a
