By James Pero For Dailymail.com
Published: 17:55 BST, 15 April 2019 | Updated: 18:02 BST, 15 April 2019
1
View
comments
Computer-generated model and social media presence Lil Miquela hit Coachella this week, adding music journalism to her list of accolades and continuing the festival's tradition of blurring the line between technology and the tangible.
In an extended interview at this year's Coachella Valley Music and Arts Festival, the computer animated model and social influencer picked the brain of reggateon singer J Balvin about grunge music, language, and more.
'It's nice to meet you, finally,' said Balvin in the interview. 'I've been looking everywhere, but it's just hard to see you.'
Scroll down for video
Computer-generated model and social media presence, Lil Miquela (right), hit Coachella this week, adding music journalism to her list of accolades and continuing the festival's tradition of blurring the line between technology and the tangible
At this year's much-anticipated mega festival, headlined by Ariana Grande, Childish Gambino, and Tame Impala, Miquela also scored pictures with Spanish singer-songwriter and producer, Rosalia.
With 1.5 million followers on Instagram, Lil Miqeula has become a bonafide social media sensation, interviewing artists and designers, and more recently even releasing her own music with the aid of electronic artists like the Philadelphia-born Baauer.
In recent years, Miquela, the brainchild of Los Angeles-based startup brud and spearheaded by Trevor McFedries, has captivated not only millions of followers on Instagram, but millions of dollars from Silicon Valley venture capital firms.
Last year, TechCrunch reported that Sequoia Capital alone has invested somewhere around $6 million in both Miqeula and brud.
While savvy coding and programming form the backbone of Miquela and her lifelike persona, brud's success as hoisting the avatar into the successful influencer sphere is due in no small part to even savvier marketing.
Buzz-generating stunts have included an apparent 'hack' on Miquela's Instagram account by another brud-created avatar name Bermuda.
The takeover, which was actually
