says it isn't worried about losing customers

Netflix predicts 400,000 people will cancel their subscriptions as it plans to hike prices by up to £36 a year Warns up to 8 per cent of customers could be forced to turn away from the site  Will increase the cost of its premium plan by £3 a month to cover rising costs   Says the extra income will be used to help create more original content  

By Joe Pinkstone For Mailonline

Published: 13:48 BST, 17 April 2019 | Updated: 13:51 BST, 17 April 2019

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Netflix is warning its customers that its prices will soon increase - and the streaming giant is prepared to risk losing some subscribers.

The price hike could come as a monthly bump of £3 ($3) to customers of the premium plan and will affect people in the US, Brazil, Mexico and some parts of Europe - including the UK. 

It warns that up to eight per cent of its customers could be forced to turn away from the site in protest.  

Rising costs are said to be as a result of covering the expenditure Netflix is pumping into producing its own original content. 

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Netflix Inc, the world's dominant streaming service,is set to increase the cost of its monthly premium plan by £3 a month to cover the cost of its original content production (file photo)

Netflix Inc, the world's dominant streaming service,is set to increase the cost of its monthly premium plan by £3 a month to cover the cost of its original content production (file photo)

Netflix confirmed it is testing higher prices for its plans last month with the people seeing prices of £10.99, £11.99 and £12.99 for the monthly subscription. 

Current prices are £5.99 for the basic package, £7.99 ($10.99) for standard and £9.99 ($12.99) for premium.

The suggested prices suggest that users could be charged anywhere up to an additional £3 ($3) a month, or up to £36 ($36) a year.

Netflix expects to slow in the next few months as prices put off would-be customers. 

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