Nintendo has had a rough few years.
Following disastrous sales of its Wii U console, investors clamoured for the Kyoto-based firm to close down its home console division and focus on smartphone games.
Super Mario Run, the first time one of Nintendo’s iconic video game characters appeared on a device that wasn’t built by the company itself, set download records across the globe when it launched in December 2016.
Super Mario Run topped 40 million downloads just four days - becoming the fastest game to reach the milestone in App Store history, Nintendo revealed at the time.
However, Nintendo shares tumbled after it was revealed only a tiny percentage of players were willing to pay the £9.99 charge to unlock all of the content in the game.
‘Mario is arguably the most popular gaming franchise in the world, yet we see only about 8 percent of those who try the game actually purchasing it,’ Sensor Tower analyst Spencer
