By Annie Palmer For Dailymail.com
Published: 22:53 BST, 3 May 2019 | Updated: 22:53 BST, 3 May 2019
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Spotify is jumping into the voice technology game.
The streaming platform is testing voice-controlled advertisements for some users in the U.S., it revealed on a call with investors this week, according to TechCrunch.
Currently, the promotions are only for services inside its own app, but that could change over time.
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Spotify is jumping into the voice technology game. The firm is testing voice-controlled advertisements for some users in the U.S., it revealed on a call with investors this week
Here's how the technology works: When non-Premium users are listening to a song, they'll hear an advertisement for a playlist.
They'll then be given the option to say 'play now,' if they're interested in listening to the playlist.
Spotify is testing this with Axe body spray with advertisements for its original podcast, Stay Free: The Story of the Clash, as well as a branded playlist by Axe.
'We believe voice — really across all platforms — are critical areas of growth, particularly for music and audio content,' Spotify CEO Daniel Ek told investors, according to TechCrunch.
'And we’re investing in it, and we’re testing ways to explore and refine our offering in
