By Annie Palmer For Dailymail.com
Published: 23:40 BST, 6 May 2019 | Updated: 23:40 BST, 6 May 2019
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Instagram is taking new steps to curb the spread of misinformation.
The social media platform will use Facebook's fact-checking processes to demote false photos and memes that are shared on Instagram, according to Poynter.
It comes as Instagram has faced increasing pressure to tackle the rise in conspiracy theories, hateful rhetoric and false news that has gone largely unchecked on the platform.
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Instagram is taking new steps to curb the spread of misinformation. The social media firm will use Facebook's fact-checking processes to demote false photos and memes that are shared
'Our approach to misinformation is the same as Facebook's - when we find misinfo, rather than remove it, we'll reduce its distribution,' Instagram spokesperson Stephanie Otway told Poynter.
'We can use image recognition technology to find the same piece of content on Instagram and take automatic action.'
This will involve demoting posts from the Explore tab and hashtag pages, Poynter added.
Instagram has been reportedly working with Facebook's News Feed Integrity team on these efforts since the U.S. midterm elections.
When an image is flagged, it'll be sent to the same dashboard that Facebook's