Match is becoming the first major dating app to provide its premium users with personally-tailored advice through a free human coach.
The company announced today that it is beginning to roll out a new service called AskMatch which allows its paid users to chat on the phone with one of the company's dating hired 'experts.'
According to a report from TechCrunch, Match members can pick their coach's brains on a variety of topics that include how to set up a good dating profile, getting over a break up, or more general advice on dating.
Online dating company, Match has begun rolling out its free new service, AskMatch, which connects users to a human coach capable of dolling out dating advice
In multiple phone interviews, Match CEO, Hesam Hosseini said that the service will help to push the online dating platform, which has been in existence since 1995, into the future.
'Match's mission has always been around relationships and bringing people together. We want to go beyond just being an app on your phone,' Hosseini told Engadget.
According to a blog post from the company, the service is currently being offered to users in New York City and will eventually be rolled out nationwide.
To use the service, eligible members will be able to click a 'Talk to Coach' button found in the apps discover tab. They will then be connected to a coach whom they can ask for advice and follow up with later on if needed.
'We want to break out from behind the screen and get to know our members,' said Katie Wilson, Match’s Head Dating Coach in a statement.
'Members will have the support they need from their coach as they navigate dating in general, not just online.'
Unlike Tinder, Match.com is home to an older demographic of romantic hopefuls, nearly half of which are between the ages of 30 to 49-years-old
Match will work to compete with a growing number of dating apps like Bumble, Hinge, and Happn, which have eaten up a large share of the online dating world.
One of the most popular dating apps, Tinder, is owned by Match's parent company, Match Group, and has also introduced additional features and services in an attempt to court a broader base of premium subscribers.
Among the added features are additional 'super likes' which let users notify potential matches when they're interested and 'boosts' that can be purchased to place subscribers to the top of the picking order.
The company also
