Coming of Age: 1998-2006
Age in 2017: 23 to 40
Product of change: Millennials came of age during a time of significant technological change, globalisation and economic disruption – giving them a different set of behaviors and experiences than their parents.
Digital natives: Exposure to technology since early childhood has led to technology-sophistication, resulting in a sense of immunity to most traditional marketing and sales pitches.
They are used to instant access to price comparisons, product information and peer reviews.
That said, 60% of UK Millennials will engage with online content that interests them, even if it’s obvious that it’s been paid for by a brand.
Work-hard, play-hard attitude: Millennial’s are team-oriented, honest and enjoy building friendships with colleagues, but also want to have a life outside of work.
Naturally, most Millennials want to be at a company that appreciates this desire for balance and openness. They relish high levels of dual-direction feedback
Stability-anxiety: In spite of perceived across-the-board advantages of working as freelancers or consultants, nearly two-thirds of millennials said they prefer full-time employment.
Health-conscious: Millennial’s devote time and money to exercising and eating right.
Being physically and mentally healthy topped the list (77%) for UK Millennials when asked what would most help them live a happier, more