This week the online furniture retailer Wayfair confirmed the company is testing a new program that allows them to identify the phone number of some of their customers and call them to ‘assist them in the shopping process.’
According to Wayfair, the program is currently being tested with fewer than one percent of their customers, and everyone who receives a call is first sent an email to explain the program.
The program is part of a growing trend of online retailers who’ve begun calling customers visiting their sites to try and encourage them to go through with a purchase.
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The only furniture retailer is testing a new program on less than one percent of its customers where it calls them while they're browsing the website to assist in shopping
StubHub appears to have a similar program to reach out to customers browsing their site, according to a report from CNBC.
Twitter user Adam Markon wrote a post describing his experience with StubHub’s program.
‘Hey. Uh. @StubHub. Did you just *call* me about the tickets I was looking at?‘ he posted today.
‘I don’t ever recall giving you permission to use my phone number this way, and that kind of tracking + immediate action is pretty invasive.’
Earlier this year, Dave Kerpen had a similar experience using StubHub to shop for tickets to a New York Mets game.
He decided all the available tickets were too expensive so he decided to skip the game, but StubHub called him almost as soon as he closed the app, offering him a five percent discount on the tickets.
Online ticket retailer StubHub has called some users after they've browsed for tickets and offered additional discounts
‘It was surprising because I didn’t even realize they had my phone number,’ Kerpen told CNBC.
‘If it startled me, it probably startled most people.’
According to Twitter user Josh G. Johnson, T-Mobile seems to have a similar program.
Ariel Dumas, a popular writer for The Late Show with Stephen Colbert, posted on Twitter about her own shock at being contacted by Wayfair while she was using their site.
‘I’m looking at Wayfair and my phone just rang – an unknown number,’ she wrote.
‘Picked it up, and it was a Wayfair employee saying they noticed I was browsing their website so happy creepy Halloween I guess.’
In a statement to CNBC, a Wayfair spokesperson said they ‘do